Money is information. It is agreed upon values, which fluctuates based on the information surrounding your worth. If information says you are more valuable today than yesterday, the strength of your currency rises.
How this applies to buisness--your currency in tis case is your brand.
If the public agrees that the information surrounding your brand says that your brand is more valuable today than yesterday, it is more valuable today than yesterday.
Learning to manage the information surrounding your brand is vital to business development and sustainability.
What is the information surrounding your brand today? What information would make your brand stronger/more valuable to your publics? What are a few actions you could implement to get that information out into your publics' hands and encourage them to pass the information along--making the impact of that information strnger still?
Are you following here--this is all about strategic communication management. Identify your audience. Learn what they value. Be responsive to those values. Interact, learn and grow based on the needs of your audience.
If you are a business, your business is to serve. The strength of your brand depends on your ability to demonstrate that service.
To find out more, contact me at dts.streetmedia@gmail.com
Visit my website: http://sites.google.com/site/dtsstreetmedia/
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