Advertising is becoming a 2-way conversation thanks to social networking... What? Nike's "Just do it" still stands, but now customers have the opportunity to become an interactive real-time participant in the ad campaign as more companies are using social netwrking to its fullest potential. So, ad languange is changing, becoming personal... conversational.
Businesses are learning that utilizing social networking as a new-wave advertising tool can offer a unique approach to building trust and loyalty among customers/clients. It also brings unique challenges that are welcomed by the most progressive and adventurous.
http://www.springfieldnewssun.com/news/springfield-business-news/companies-use-social-media-to-reach-shoppers-341982.html
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