"It’s easy for businesses to be sceptical about social media – corporate blogs have, in the past, been hyped and many remain stale and dull. Meanwhile, the likes of Twitter and Facebook are regularly criticised as passing fads. "
--The Independant reports, October 13, 2009
http://www.independent.co.uk/news/business/sme/twittering-your-way-to-success-1801706.html
Honestly, I don't think there's anything reported here that isn't common knowledge to those of us who have been exposed to effective utilization of new media in business. What is most important about articles such as this one is that they serve as a reminder: using new media for business, particularly social networking, is an ever-evolving tool that requires attention and effort, or it will quickly fade away as an ineffective networking and communications strategy.
Always remember, the greatest power of social networking is not in the information you put out. It's the conversation. This is a 2-way medium. Ask questions. Plead for feedback. Welcome criticism and praise. Inquire about ideas. Tap into the collective intelligence of your followers, customers and potential customers. Interact. Keep evaluating the effectiveness of your strategy and continuously strengthen.
When you find a strategy that works best for you--amp it up!
Now THIS is successful social media business.
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