Sunday, October 18, 2009

U2's Bono: Branding America

"In dangerous, clangorous times, the idea of America rings like a bell (see King, M. L., Jr., and Dylan, Bob). It hits a high note and sustains it without wearing on your nerves. (If only we all could.) This was the melody line of the Marshall Plan and it’s resonating again. Why? Because the world sees that America might just hold the keys to solving the three greatest threats we face on this planet: extreme poverty, extreme ideology and extreme climate change. The world senses that America, with renewed global support, might be better placed to defeat this axis of extremism with a new model of foreign policy."
--Bono
U2

As reported in the New York Times October 17, 2009

A bit much? Okay I'm with you. President Obama, and certainly not the United States of America, will not be the save the world and rescue it from harm and evildoers. Call me unpatriotic. I've been called much worse.

However, think about the idea of rebranding America. There's something important about that concept. If you were to rebrand America, what would be the tagline?

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